Brand awareness and Reg F

By Tricia Ann-Olson ZacharyMany years ago I wrote an article for Collector magazine about branding in the accounts receivable management (ARM) industry. The article included a discussion of the prevalence of descriptive trade names within…

I ship to Boston

The title of today's column is only tangentially linked to its subject. It's the title of a song I love from Irish punk band Dropkick Murphys. When I had my own radio show on KLPI FM at Louisiana Tech, it was a song I played sometimes.…