Google delays canceling its cookies… and other tech news for small businesses this week

Here are five tech events that happened in the past week and how they affect your business. Did you miss them?

1— Google’s update to replace third-party cookies will be pushed back to 2024.

Google previously said it would phase out this digital advertising system by 2022, but the date was pushed back. Google decided to hold back on this plan because they need to re-evaluate their new privacy tests before getting rid of the existing system. Digital advertising has already been hit hard by new privacy features from Apple and Facebook, which have raised the prices of digital ads. Google is extremely confident that its alternatives will solve the privacy issues of many users. (Source: CNBC)

Why it matters to your business:

By now we all know what cookies are – those little applets that are downloaded to our devices in order to track our movements online. Google and other major online advertisers have relied on cookies to target people. But, bowing on privacy concerns, the company has decided to end its support for cookies instead of the “alternatives” we’re waiting to learn more about. If you advertise online, like I do, it will have a major impact on how you spend your money and your lead generation strategies. We’ve gotten a reprieve for a while, but the inevitable cookie drop is approaching.

2—Outlook recently released Outlook Lite for Android users.

On August 1, Outlook released this new feature so low-end Android users can use the app without the need for 4G. The app includes many features of the normal Outlook app, such as email access, calendars, and contacts. However, it is not compatible with Android Work Profile and Mobile Application Management (MAM) for business accounts. This application is available in countries around the world. (Source: ZDNet)

Why it matters to your business:

Small business owners who use Outlook on their Android devices will find this new feature very helpful in improving performance and adoption in their business.

3— Digital wallets will overtake all forms of payment by 2026.

According to a global study, more than 60% of the population will only use digital wallets in four years. The study also predicts a future where there are “super apps” that combine all of your payment methods into one cohesive app. It will look like a modern QR code that encodes many digital payment platforms like Paypal, Apple Pay, Google Pay, etc. (Source: Computer Weekly).

Why it matters to your business:

It’s taking longer than expected, but within a decade I expect to see almost no one using cash and very few people still using their plastic credit cards. Environmental benefits aside, the impact on small businesses is that we have to be prepared to accept payments using digital apps (encrypted too!). Your POS software provider should be your first resource to turn to to make sure your payment methods are up to date.

4—Cyberhackers attack small businesses as much as large businesses.

A small jewelry store in Georgia was the victim of a cyberattack and it shocked many people. A new case study has been released that — although many believe that large companies will be the victims of cyberattacks, small businesses are attacked much more. Luckily for this company, they followed the backup storage protocol. The study’s makers urge small businesses to store backups in case of IT security breaches. (Source: Yahoo Finance)

Why it matters to your business:

The study, conducted by a security firm, highlights the significant impact of ransomware attacks on small businesses. These things go unreported because the media likes to focus on attacks on well-known institutions. But if you run a small business, be aware that you are very susceptible to malware attacks and you should take all necessary measures to protect yourself: software, training, backups, regular revisions, etc.

5— Previously, a free online platform, Zayzoon, now charges workers a $5 fee to access payments.

ZayZoon – an online payment company that gives employees access to their pay on demand – says inflexible pay schedules are a major reason for economic inequality. Their platform allows companies to set up a program that allows employees to access accrued wages before the end of the pay period. (Source: Tech Crunch)

Why it matters to your business:

According to TechCrunch, the platform is still free for businesses, but the new $5 fee is for workers who want to choose how much of their salary they want to access, which can be up to $200. The downside is that these fees can add up for many low-income workers who stand to benefit from the program.

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