After pandemic economy slows, Georgia buyers venture out for small businesses on Saturday

Across the state, small business owners offered sales and special events throughout the day aimed at bringing customers to local establishments.

In Cobb County, the Smyrna Business Association is using the day to encourage neighbors to visit physical stores in the city, whether it’s a family-owned store or a franchise of a larger business. This is the second time they’ve hosted Shop Smyrna on Saturday, said Sara Sorenson, president of the Smyrna Business Association.

This year, organizers hoped to increase foot traffic by offering three $ 100 gift cards to be raffled off to those who visited one of the 16 participating businesses and scanned the company’s QR code.

“The goal is to get people to recognize and know about our local businesses to spend money early in the holiday season and throughout the holiday season in local businesses and keep that money in there. community, ”said Sorenson, who owns a law firm in Smyrna.

Shop local day also precedes Cyber ​​Monday, an annual day designed to encourage holiday shoppers to go online.

An average of 67 cents of every dollar spent in a small business stays in the local community, according to American Express’s 2018 Small Business Economic Impact Study. In a separate 2018 study, the National Federation of Independent Businesses and American Express found that about 90% of consumers think it’s more important than ever to support local retailers.

Americans spent about $ 20 billion on small businesses on Saturday last year, according to the US Small Business Administration, up slightly from the previous year.

However, around the same time last year, spending in Georgia was down about 8.8% from when the pandemic started, according to an economic tracker run by Harvard University. Georgians are spending 22.1% more than at the start of the pandemic on November 14.


Employee Kate Dabson (C) works with Katy Nichols and her son Hiden (6) to make decorations at an AR workshop on Small Business Saturday in Smyrna on November 27, 2021. STEVE SCHAEFER FOR THE JOURNAL-CONSTITUTION D ‘ ATLANTA

Credit: Steve Schaefer

Credit: Steve Schaefer

Katy Nichols, a resident of Smyrna, stopped by the A&R workshop in Smyrna to make ornaments with her family who are visiting town for Thanksgiving. This is the second time that the family has made the trip to the DIY workshop.

“It was a really fun thing for us to do with the family,” she said. “It’s great that Smyrna is finding ways to get people to shop at local businesses.”

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